Style Q&A: Canadian skincare brand founder talks finding inspiration in nature
“I was introduced to a family where the mother and kids proceeded to expertly climb the trees in the hot sun to harvest mangoes for me to eat,” Nyairo, a chemist and environmental scientist, recalls of the time in the African country where she was doing fieldwork. When she received the fruit from the family, she was instructed to pay the husband rather than the wife.We deliver the local news you need in these turbulent times on weekdays at 3 p.m.
At that point, the entrepreneur decided she wanted to create a business that would help give back to women working in communities around the world. Built on the pillars of “Kind to your skin, Kind to the Earth, Kind to women,” the natural skincare line uses organic ingredients sourced from around the world to create its products in Alberta.
What sets us apart is that we own our formulations and are heavily invested in R&D and have the agility to customize products for different skin types, markets and launch new products fairly quickly. All our formulations are backed by science.Q: Who is the target customer?Our target audience is females aged 35-65 years. Recently we have seen an increase in male customers as well as they become more aware on the need of take care of oneself.
As a line extension, we launched our Natural Radiance Serum in April 2020. A power packed, performance-driven serum formulated with antioxidant-rich actives that help firm and hydrate skin, this serum is carefully crafted with a selection of exotic oils that work synergistically to deliver moisture, manage fine lines, smooth and soften. Containing antioxidant rich marula, anti-inflammatory moringa and squalene to impart a supple dewiness to the skin, our serum is made for our Ellie Bianca women.
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