Vancouver\u002Dbased designer talks 50 years in business, celebrity connections, and the anniversary collection.
In late 2020, I quietly introduced the Morton line for men in celebration of my family name. Silk boxers and robes are the foundation of this line, and regardless of gender, the slither of silk is an experience not to be missed. I expanded the line this year designing my own print, Farris, to honour David.
There have been many turning point moments over 50 years, but a few stand out. My start in the ’70s came just after that ’60s period when women had been burning their pointy bras as a sign of freedom. Lingerie was not a sought-after item, and there were not places where you could see beautiful undergarments. When I talked about teddies that were sensuous and beautiful, customers did not understand, so I had to both design and educate.
The ’90s were humbling and an incredible lesson in business. A new bank manager called in our line of credit, which was further complicated by an abundance of inventory. David and I loaded up an old van and rented a store on Granville to create what we would call a pop-up today. I remember the windows in this little space fogging up because there were so many people. We sold out and put the brand back on firm footing.
We have certainly ridden the wave, highs and lows, over five decades and we’re getting ready to expand again. We are speaking with investors and beginning to make moves into Europe and Asia, which is being led by Raymond Lee, our managing director. It’s an exhilarating time of growth.
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