Unlike the U.S. Constitution, the California Constitution recognizes privacy as an inalienable right.
For years companies have been collecting data on consumers, often without their knowledge. This data includes personal information ranging from purchase history to location to religion to sexual orientation. Businesses then sell this data to third party companies for a profit.
The law also forbids the sale of personal information from a child under the age of 16 without consent. Since California is home to a tenth of the United States’ population, as well as many of the nation’s largest and most profitable companies, this law could become a de facto national standard. “The bill would grant a consumer the right to request deletion of personal information and would require the business to delete upon receipt of a verified request,”If a consumer requests a business to delete and not sell his or her personal information, a company must comply, as long as that information is neither necessary to protect against fraud or to finish a transaction.
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