Warner Bros. Discovery will offer live games, including MLB baseball, NBA basketball, NHL hockey, also available on its Turner cable channels to streaming customers as Bleacher Report Sports Add-On for $9.99 a month.
ESPN, ABC stations, FX and other Disney-owned channels are part of a high-stakes blackout affecting 14.8 million Charter Spectrum customer homes.This year, growth has stalled for Warner Bros. Discovery’s streaming products, including Max and Discovery+. The company reported having nearly 96 million global streaming customers at the end of June, compared to 97.6 million in the preceding quarter.and his lieutenants have focused on reducing enormous financial losses in its streaming divisions.
Zaslav has said streaming is now a break-even business. Rolling out a sports add-on follows through on Zaslav’s promise to turn Max into a robust service with scripted programming from HBO and other channels, as well as news and sports., giving consumers content from the news channel without the need for a pay-TV subscription. CNN on Max will be available at no additional charge.
Sports leagues and programmers have embraced streaming as the future of television. The NFL licensed “Thursday Night Football” to Amazon Prime Video, and an NFL playoff game will be featured on NBCUniversal’s Peacock early next year. Apple TV+ has professional soccer and Friday night MLB games. For nearly a decade,Warner Bros.
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