Nielsen's platform rankings for March also show cable posting gains driven by news coverage of Ukraine.
Cable continued to grab the most viewing time with 36.9 percent of all TV use in March. More than a fifth of cable’s total viewing came from news outlets, driven by coverage of Russia’s invasion of Ukraine. Broadcasters, meanwhile, fell to 24.9 percent from 26 percent in February. Other TV use, including gaming and physical media playback, also fell from 10 percent of TV usage in February to 8.4 percent in March.
Among individual streaming services, Netflix remained on top with 6.6 percent of all TV use . YouTube was a close second at 6 percent, while Hulu, Amazon’s Prime Video and Disney+ were all fairly steady. All other streamers made up 9.8 percent of TV use, the highest mark to date.
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