From R-rated sci-fi to teen biker gang adventures, streaming platforms are locked in an intensifying battle for dominance.
Producer Haruyasu Makino's Netflix series"Ultraman S3" is part of a rapidly expanding landscape of anime shows populating global streaming giants.TOKYO - From R-rated sci-fi to teen biker gang adventures, streaming platforms are locked in an intensifying battle for dominance in one of the entertainment sector's hottest and most lucrative mediums: anime.
It is little wonder, then, that international streamers are scrambling for ways to capitalise on the surging interest. That has meant platforms are looking to either secure exclusive rights to content or co-produce their own original anime in a bid to stand out.A Netflix employee walks past an anime mural at the company's Tokyo officesLast year, Disney+ announced exclusive streaming rights to season two of the smash-hit teen biker gang saga"Tokyo Revengers", part of a lucrative deal with publishing giant Kodansha.
These have long had a key role in broadening revenue possibilities for a series, from character merchandising to gaming. That raises red flags for some industry players, especially publishers who want maximum exposure for anime adaptations of their manga titles and worry exclusive streaming deals would limit their reach in Japan.
The streamer is, however, an attractive prospect for studios with more commercially challenging projects that the traditional market could find too niche.
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