Stockholm is taking sustainability to the next level.
, which was set to take place next month, has been canceled. Not because of any logistical mishaps or backstage drama, but rather out of concerns for its impact on the environment.
In fact, the Swedish Fashion Council named sustainability concerns and desire to move away from the traditional fashion week format as driving reasons behind the decision. “Stepping away from the conventional fashion week model has been a difficult, but much considered, decision,” sais Jennie Rosén, CEO of the Swedish Fashion Council, according to. “We need to put the past to rest and to stimulate the development of a platform that is relevant for today’s fashion industry … [and] support brands in their development of next-generation fashion experiences.
As sustainable and ethical sourcing moves to the center of the global fashion conversation, many consumers are shifting away from fast fashion and demanding transparency from brands. Luxury giants like Gucci,
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