Hometown designer Stéphane Ashpool has been named artistic director in charge of the French Olympic and Paralympic team uniforms for the Paris Games in 2024.
“It’s a huge honor because I’m going to design everything, plus the Olympics is a huge stage, and the fact that it’s happening in Paris and I was born in Paris, it’s a good match,” Ashpool told WWD. The French Nationaland Sports Committee looked to a fashion designer for new ideas as they wanted to establish a unique visual identity for the games.
It’s that neighborhood diversity that Ashpool wanted to bring to the Olympic uniforms and highlight on the global stage. Ashpool said that the committee originally felt nervous about this color choice, but came around once they understood the symbolism. “We said that it stands for diversity and this is what makes France, and Paris and these games special,” Ashpool said. “So all those elements provoked them to push their boundaries. It’s a big change.”
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