Startups to Watch: Uplift Labs hopes its app gives pro athletes a competitive advantage

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Startups to Watch: Uplift Labs hopes its app gives pro athletes a competitive advantage
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The fitness-focused company Uplift Labs has a pedigreed founding team that's led by the former president of Tesla Japan.

How different is the company you have today compared with the company you first envisioned?

In the early days, we focused on providing our movement tracking technology to large fitness gyms and boutique studios. We soon realized that they were more focused on operational cost reduction rather than a form tracking service for their members. We pivoted to focus more on sports specific movement tracking especially in professional sports since a few degrees or inches can make a huge difference in performance and potential risk of injury for elite athletes.

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