Starting this coming Tuesday, October 25th, Apple will be showing ads in the App Store's Today tab and in the 'You Might Also Like' section of individual app listings.
is allowing ads to be placed in the Today tab. And by allowing developers to promote their apps in the"You Might Also Like" section, these developers will be looking to gain traction for their apps by piggybacking on apps created by other developers. After all, the"You Might Also Like" section appears at the bottom of individual app listings in the App Store.called Apple Search Ads talks directly to these iOS app developers.
Previously, Apple only allowed App Store ads on keyword-based search results and in the"Suggested" section of the App Store Search tab. Apple first. In August, Bloomberg's Mark Gurman said that Apple wants to triple its ad revenue to at least $10 billion per year and is considering other apps besides the App Store to do this with. Such titles include Apple Maps which will show search result ads next year according to Gurman.
Last year it was noted that Apple's App Tracking Transparency feature blocked app and website trackers from following iPhone users around. This prevented them from receiving customized ads. On the other hand, Apple's Search Ads often serve up customized ads but not from using personal data. For example, if you search in the App Store for Snapchat, you might see an ad surface for TikTok.
If you select the latter, Apple explains what happens next:"the app developer can’t access the system advertising identifier , which is used to track. The app is also not permitted to track your activity using other information that identifies you or your device, like your email address."reportedly took a $10 billion hit to revenue
since it could not collect the personal data needed to help it serve relevant ads to iPhone users. Meta CEO Mark Zuckerberg vociferously raised his objections about ATT, and the feature might have cost him $70 billion which is how much his personal holdings of Meta shares declined in dollar terms over the past year.