The UK’s Committee of Advertising Practice says such adverts must not seek to be associated with youth culture
Gambling advertisements in the UK featuring celebrities, sports people and social media influencers popular with the under-18s will be banned, under a new ruling designed to protect children in one of the world's largest betting markets.
“These rules will significantly impact gambling advertisers looking to promote their brands using prominent sports people and celebrities as well as individuals like social media influencers, who are of strong appeal to those under-18,” the ASA said. The Committee of Advertising Practice, which writes the advertising codes that are regulated by the ASA, said adverts must not seek to be associated with youth culture.UK gambling companies, including the owner of Ladbrokes and Coral brands, Entain, and 888, have raked in billions of pounds in profits over the past few years as online betting levels surged during coronavirus lockdowns.
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