Announced nearly a year ago, the cups are finally landing in select locations this week.
seem like they should be as relatively environmentally-friendly as a single-use cup can be: They’re made of paper, and paper is recyclable. However, the problem lurks on the inside: To prevent leaking, they’re coated with a thin layer of plastic. So though these cups, it’s far from universal and difficult regardless. As a result, the current cup is like a tasty looking cake with a thin layer of poison on the bottom: far from as good as it looks.
But this week, Starbucks has begun trialing a new type of paper cup—one featuring “technology [that] can be recycled more readily than the current cup”—and just as you may have never quite realized how non-recyclable the old cup was, the coffee chain says it hopes customers won’t realize these new better cups are any different than the old ones when it comes to enjoying your hot coffee.
The new “BioPBS-lined” cups launched yesterday in select stores in Vancouver, Seattle, San Francisco, New York, and London. “The tests are designed to provide key insights and learnings into the partner and customer in-store experience with the goal of no noticeable differences in performance between the new cup and current cup,” the company wrote in announcing the new trials.
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