Starbucks is taking a stake in a digital technology company to speed up its offering of mobile ordering and payment options at its global stores to improve customer convenience
Starbucks Corp. said it is taking a stake in a digital technology company to speed up its offering of mobile ordering and payment options at its global stores to improve customer convenience.
The Seattle-based coffee giant is making an investment and securing a board seat in Brightloom, a company founded in 2015 under the earlier name eatsa, as it seeks to accelerate the adoption of technology by its stores around the world.
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