People in Moscow who were disappointed when Starbucks closed its coffee shops after Russia sent troops into Ukraine may now feel a caffeine jolt of hope: A nearly identical operation is opening in the capital.
The name's almost the same: Stars Coffee. The logo could be the separated-at-birth twin of the Starbucks mermaid, with flowing hair, a small enigmatic smile and a star atop her head - though instead of a Starbucks crown she wears a Russian headdress called a kokoshnik.
Former McDonald's outlets are reopening and attracting sizable crowds under the name Vkusno - i Tochka. Though the name doesn't roll off the tongue easily and is a little awkward to translate , the menu is a testament to imitation being the sincerest form of flattery. At a news conference Thursday, they vowed to reopen all the former Starbucks under their new identity and even expand the business. The U.S. company had built its Russian operation to about 130 stores since entering the country in 2007. The stores were owned and operated by a franchisee, Alshaya Group of Kuwait.
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