Starbucks plans to reopen 85% of its U.S. coffee shops, but with new protocols. Chief executive Kevin Johnson says he expects the company's mobile app – already used by 20 million – will become the most common form of payment.
Before the pandemic struck, more than 80% of Starbucks’ U.S. orders were placed via drive-thrus or the mobile app.
The pandemic has forced many of the nation’s retail outlets to close. Starbucks, which is among the first of the national chains to announce reopening plans, temporarily shuttered about half of its 8,000 U.S. stores. In mid-March, Starbucks stores began to offer limited service in some drive-through, grocery and locations near hospitals and first responders.
Johnson says Starbucks is basing its reopening strategy on what it has learned in China, where more than 98% of stores have reopened under “revised protocols.” “We have adapted these protocols for the U.S. and our goal is to exceed the standards outlined by the Centers for Disease Control and Prevention for a safe experience, including heightened emphasis on cleaning and sanitizing protocols in our stores,” Johnson wrote.
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