Starbucks announced Tuesday that it would introduce oat milk regionally and add two new dairy-free drinks to its U.S. and Canadian menus.
Starbucks is offering oat milk as a dairy-free milk option in Midwestern cafes.The coffee chain is also adding two dairy-free coffee drinks: the Almondmilk Honey Flat White and the Coconutmilk Latte.announced Tuesday that it would introduce oat milk regionally and add two new dairy-free drinks to its U.S. and Canadian menus.
Oat milk will be coming to 1,300 cafes in the Midwest, including locations in Illinois, Iowa, Michigan, Minnesota, Missouri and Wisconsin. The coffee giant has slowly been dipping its toes into the latest trendy dairy-free milk. In March 2019, it announced that it would offer oat milk supplied by Elmhurst 1925 at, about a year after it started offering the dairy-free alternative in European locations. The oatmilk in Midwestern locations will be supplied by Oatly, the Swedish oat milk maker that kicked off the trend.
Oat milk's surge started in late 2016 when Oatly entered the U.S. and targeted trendy coffee shops like Chicago-based Intelligentsia. Oat milk sales have skyrocketed 636% in the 52 weeks ended Oct. 26, according to Nielsen. But oat milk makes up only a small fraction of the larger alternative milk market, which reached $2.3 billion in 2018, according to Mintel estimates.
As Starbucks expands its list of nondairy milks, the coffee chain is also adding two dairy-free coffee drinks: the Almondmilk Honey Flat White and the Coconutmilk Latte. Both beverages are made with Starbucks' Blonde Espresso and will be available in participating U.S. and Canadian cafes.
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