Starbucks Corp. is exploring \u0027load balancing\u0027 technology that can send orders to stores that have capacity to actually fulfill them. Read on
A surge in digital orders, which now make up nearly a quarter of all orders, has helped the coffee chain gain market share during the COVID-19 pandemic but has also led to barista burnout and strained the physical capacity at older stores.Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
The plan calls for new equipment that heats food faster and with less plastic waste, new store designs with larger shelves for picking up orders and additional employee benefits. The company will spend US$450 million to modernize North American cafes in 2023. By 2025, it will add 2,000 net new U.S. stores and add some delivery-only locations, it said.Article contentEmployees at 236 stores voted to join a union over the past year, out of Starbucks’ nearly 9,000 corporate-owned U.S. locations. Conversely, 52 stores voted against unionizing, according to National Labor Relations Board data.
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