Popular South African restaurant chain Spur is refreshing its look in South Africa – with a new logo, look and feel.
Popular South African food franchise Spur has, for the first time in 27 years, refreshed its brand identity and the look and feel of its restaurants.
The group has launched the new look for its restaurants at a pilot store – Amigo Spur, at the Vaal Mall in Vanderbijpark – which reopened on 1 September.Missouri Spur, Key West Shopping Centre in KrugersdorpPhoenix Spur, Brooklyn Mall in New Muckleneuk, PretoriaSpur Steak Ranches opened its first store in 1967, with October marking 56 years of the iconic brand being in the country.
Regarding the refreshed look, the franchise has kept the icon of the Native American chief, but has given it a more stylised look.The new-look pilot restaurant showcased several other features, such as a central dining space with comfortable booth seating and refreshed decor. In addition, a more adult-focused area for those smaller, intimate occasions will also be introduced.
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