Spotlight: Musician-Turned-Entrepreneur Nick Gross Aims for Multi-Dimensional Media Empire With Gross Labs

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Spotlight: Musician-Turned-Entrepreneur Nick Gross Aims for Multi-Dimensional Media Empire With Gross Labs
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Musician-turned-entrepreneur nickgross aims for multi-dimensional media empire with Gross Labs

will be distributed. The eventual goal there, says Gross, is to enter a partnership with a streaming service like Netflix that's in the market for an animation company that can "churn out quick content."

"That story of when we can come out to say, 'Collectively Gross Labs is a $100 million entertainment company with combined assets of this, this, this' -- that’s my goal in the next five years, to get to that place," Gross says of his ambitions, which he terms his "BHAG" [big hairy audacious goals]. "And I definitely think we can get there."

While everything is currently funded at the Gross Labs level via a fund set up through Goldman Sachs’ Ayco Company, Gross’s ultimate goal is to raise a larger round of investment on top of Gross Labs -- similar to’s Ithaca Ventures -- that can “fuel and support” his entertainment properties. Still, he’s realistic about what it will take to get there. “[That] comes with a few more wins for me,” Gross points out.

"It excites me to be able to provide that platform for other people to do well and have successful careers and ideas and help those things come to life," he says. "Because I know when that came to life for me early on, it was a really amazing thing for me to see that that was possible and to do it. I want more people to be able to feel that way, you know?"and it actually happened when I was 17.

Spotlight is a Billboard Business series that aims to highlight those in the music business making innovative or creative moves, or who are succeeding in behind-the-scenes or under-the-radar roles. For submissions for the series, please contact [email protected].

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