Spotify set to raise individual premium pricing in the US for the first time

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Spotify set to raise individual premium pricing in the US for the first time
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Another $1 a month

), so while it's not official yet, it's looking very likely. The cost of an individual premium plan is"expected" to be going up from $9.99 a month to $10.99 a month at some point next week., but the only plan that saw a price increase in the US was the Family plan – it went from $14.99 to $15.99. Now it's individual subscribers who are going to be paying more.

Without any statement from Spotify yet, it's not clear why the change is happening, or how it might benefit artists. However, this isn't completely unexpected: Spotify CEO Daniel Ek hinted that price risesThe music streaming services are clearly struggling to make the financial sums add up, while company executives have

as saying that these platforms can potentially push their prices higher without losing too many subscribers.

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