Daylist is the latest initiative from Spotify emphasizing personalization.
Spotify logo displayed on a phone screen and headphones are seen in this illustration photo taken in Krakow, Poland on July 12, 2022.The algorithms continue their takeover: On Tuesday , Spotify rolled out “daylist,” a “hyper-personalized, dynamic” playlist that updates throughout the day to “bring together the niche music and microgenres you usually listen to during particular moments in the day or on specific days of the week.
. The playlist updates several times “between sunup and sundown.” After that, who knows — listeners may have to choose their own music for a few hours before bedtime. Spotify was once known for its editorial playlists like Today’s Top Hits and Baila Reggaeton. Since these functioned much like radio, concentrating a lot of listener attention on the same handful of songs, they were watched closely in the music industry.
Spotify found that this shift had three effects. Most importantly for the streaming service, listeners tuned in to personalized collections for longer. This is notable: Users were more likely to keep playing songs that Spotifyto them based on their previous listening habits, rather than tracks selected by editors. Chalk one up to the machines.
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