The Duchess and Prince’s Harry’s company Archewell Audio produced a mere 12 podcasts during a two-and-a-half year span, after signing with Spotify in December 2020.
, host and technology writer Zoe Kleinman asked the CEO if he believed the partnership, which ended on June 15, 2023, was worth the $20M price tag.
In response Ek explained that the streaming platform aims to be open to giving new creators an opportunity to reach their audience. “We thought new innovation was needed to happen here,” he explained. “We thought we can come in and offer a great experience that both makes consumers very happy and allows new creators new avenues.”Despite their best intentions Ek admitted that Spotify had made some mistakes in the past.
“I don’t remember ever personally feeling the negative connotation behind the word ambitious until I started dating my now husband,” Markle told Williams. “And um, apparently ambition is, uh… a terrible, terrible thing, for a woman that is – according to some. So, since I’ve felt the negativity behind it, it’s really hard to un-feel it. I can’t unsee it, either, in the millions of girls and women who make themselves smaller – so much smaller – on a regular basis.
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