Spotify’s deal with Joe Rogan is reportedly worth ‘at least’ $200 million ‘with the possibility of more’

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Spotify’s deal with Joe Rogan is reportedly worth ‘at least’ $200 million ‘with the possibility of more’
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Joe Rogan is the #1 podcaster for Spotify thanks to his show 'The Joe Rogan Experience.'

is reportedly worth double the amount as previously reported.

The lavish purchase was considered "extraordinary." Company filings showed that Spotify had purchased entire content companies Gimlet Media and The Ringer for slightly less than $200 million each. Spotify announced its exclusive deal with the top podcast in May 2020. However, they didn’t reveal the value of the contract. Most recently, Rogan turned down a $100 million offer to leave Spotify for Canada-based video platform Rumble. Rogan has faced intense criticism over his comments concerning the COVID-19 vaccine, as well as his use of racial slurs. Musicians, such as Neil Young and India Arie, have chosen to pull their music from Spotify in protest.

Rogan’s public troubles started on Jan. 24 when Young, 76, asked to have his music removed over concerns that Rogan was promoting skepticism about the COVID-19 vaccines. Other artists followed suit, including Joni Mitchell and Roxane Gay. Spotify said it would add a warning to all podcasts that discuss COVID-19, directing listeners to factual, up-to-date information from scientists and public health experts.

Rogan apologized in an Instagram, saying that the slurs were the "most regretful and shameful thing" he has ever had to address and that he hasn’t used the N-word in years.

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