Spotify's Amapiano explosion: Female artists primed to earn Randelas in R256 million revenue boom
DBN Gogo at Huawei Joburg Day 2021 with 947 at Kyalami Grand Prix Circuit and International Convention Centre on 22 October 2021 in Midrand, South Africa. The platform's efforts in playlist curation have led to Amapiano tracks being added to over 14 million user-generated playlists.
The streaming giant shared the data, which is publicly available on its Loud and Clear platform. On Monday, the Sub-Saharan Africa team also zoned in on South African data for the second year running at a media breakfast in Rosebank, Johannesburg. Phiona Okumu, Spotify’s Sub-Saharan Africa head of music at the Spotify Loud and Clear media breakfast, drilled down on music royalties, streaming revenue and trends for the SSA region. Jocelyne Muhutu-Remy, Spotify's SSA managing director at the Spotify Loud and Clear media breakfast drilling down on music royalties, streaming revenue and trends for the SSA region.
Overall, music revenue in this region grew by 24.7%, fuelled by a surge in paid streaming revenues, contributing 24.5% of the revenues. Take a breather in your busy day with this curated collection of real-life stories, sitdown interviews, everyday tips and expert insights.South Africans, who have witnessed a history of artists dying penniless, might be pleased to discover that South Africa is still the largest market in Sub-Saharan Africa, growing by 19.
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