The new mobile homepage is a swipeable, video-based interactive feed that will automatically play previews of music, podcasts and audiobooks for users.
Spotify is launching a TikTok-like vertical-swiped homepage to its mobile app. Though, the new homepage was officially unveiled by company executives at Spotify’s Stream On event Wednesday .
The new homepage — unveiled during the demonstration led by Spotify co-president/chief product officer/chief technology officer— will trade Spotify’s formerly static carousels of playlist and song recommendations in favor of a vertical, swipeable, video-based interactive feed which will automatically play previews of music, podcasts and audiobooks for users in hopes of helping them discover new content.
The top of the homepage will continue to boast a few quick links to help users instantly find their favorite podcasts, audiobooks and playlists.“When I open my home screen, I won’t have to choose what I might be interested in just based on a cover art that I’ve never seen before, or an episode name I’ve never heard of,” said Soderstrom. “Instead, I can instantly hear the most interesting part of a song or an episode.
The new video-centric feed, as well as other announcements at Stream On, represent a move away from positioning Spotify as a solely audio-focused company and toward creating a more audiovisual platform. As Spotify CEOnoted in his introduction, “In the past few years, people likely thought of Spotify as being the best destination for listening. But today, this evolution is really about bringing Spotify to life.
Spotify has spent years trying to assert itself as the world leader in audio products, diversifying its offerings from music to
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