Spotify made its own font, and it’s going everywhere inside the app

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Spotify made its own font, and it’s going everywhere inside the app
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The new bespoke Spotify Mix typeface is being applied to all Spotify written content in Vietnamese and Latin-based language scripts “over the coming weeks.”

Spotify’s latest update is visibly changing the audio streaming service to improve the experience for your eyeballs, rather than your ears. Spotify Mix — the company’s new bespoke typeface — is being rolled out starting today, replacing the Circular typeface variant that Spotify currently uses across its app and desktop experiences.

“We subtly incorporated the shapes of sound waves to evoke a rhythmic feel. The combination of sharp angles and smooth curves gives the typeface a distinctive character that feels quintessentially Spotify.” The company intends to use Spotify Mix on everything from playlists to marketing campaigns.

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