Spotify lands exclusive podcast deal with Barack and Michelle Obama.
The Obamas are getting into the podcasting business, and Spotify has the exclusive rights.
The deal comes on the heels of a similar agreement between Higher Ground and Netflix that will see the former first couple producing movies and television shows for the Hollywood streamer., the Obamas will produce and develop storytelling ideas that aim to inspire people and give voice to underrepresented people, rather than shows that engage directly with politics or the Trump administration.
As with Netflix, the Obamas have found a global platform in Spotify that will give them significant reach. The streaming service boasts 217 million users, including more than 100 million who subscribe to Spotify Premium.
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