Spotify’s UK users are getting access to online courses in a new test. Video-based lessons from BBC Maestro, Skillshare, Thinkific, and PlayVirtuoso will be available.
Spotify’s UK users are getting access to a fourth category of content to sit alongside its existing library of songs, podcasts and audiobooks: online courses. The company is today launching a new experiment that’ll see video-based lessons from BBC Maestro, Skillshare, Thinkific, and PlayVirtuoso made available via Spotify’s apps on mobile and desktop. The experiment is running in just the UK, and there are currently no guarantees that it’ll get a wider more permanent launch.
I asked why the company has decided to build them into the same app that’s already overflowing with music, podcasts, and audiobooks, and Jitani told me that it’s partly to do with convenience and also so that people can be reminded to complete their courses when they open the main Spotify app. With the experiment, Spotify is offering courses via a freemium model, similar to the one it used when it first launched audiobooks.
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