Variety hosted the panel 'Growing and Financially Securing the Athlete Brand Across Platforms,' with speakers Stephen Rhodes and Dee Thompson.
Entertainment and Technology Summit with an astounding fact from his research, “First round picks of the NBA draft have the ability to make a billion dollars of on-court income,” he explained. “And they don’t have to be Lebron James to do it.”
Rhodes joined founder of Advise Sports and Entertainment, Dee Thompson to discuss how athletes are utilizing new financial tools to best advance their interests outside of the game. Moderated by Todd Burach, senior vice president and team leader of sports and family office banking at City National Bank, the panel was focused on growing and stabilizing across-platform financial security in the sports industry.
Many of Thompson’s clients are the NIL space — name, image and likeness. As Baruch noted, college athletes were recently allowed to monetize their NIL off the court while still being a part of the NCAA. “The basic thing is to make sure they have their infrastructure in place, that they have their LLCs, that we help them to save money as they go along and build up their money to be able to do things differently,” she said.
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