World number one cider keeps the innovation coming with a new whisky-flavoured premium cider.
– Premium Whisky Flavoured Cider. Remaining true to its core, it’s the Savanna crisp and dry cider that consumers know and love with a touch of whisky flavour and notes of toasted oak.Robert Weeder, brand manager at Heineken Beverages, saysNo need for sniffing tumblers here. Savanna Neat is ready to drink from a perfectly chilled bottle.
The campaign, titled “It’s giving whisky” has been unveiled on TV, radio, out of home, social and in trade and continues Savanna’s legacy of creating some of South Africa’s most loved ads with its crisp, witty perspective on culture.SPONSORED: Big Five and beyond – How to have unforgettable safari experiences in Kruger Park
To land this point, we playfully poked fun at all the whisky tropes – from age-old traditions to the pretentiousness of how it’s consumed at clubs with the glorifiers and the pageantry. It’s all about giving South Africans permission to laugh at themselves and the world we live in,” says Steph Van Niekerk, executive creative director at TBWA/Hunt Lascaris.
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