Covid-19 is a daunting prospect; it may not kill you, but there’s a real chance it will be the death knell for your corporate career because the economic contagion has joined forces with the epidemiological to create a perfect storm.
To understand why, you have to understand the lifecycle of business – and entrepreneurship. You can do it yourself. Draw an insane squiggle on the left-hand side of the paper. Then, without lifting the pen from the paper move right squiggling less, and finally let your pen move on a flat trajectory to the right-hand margin of the page.That’s the lifestyle of a business. It begins as an entrepreneur’s dream, a vision, that seeks an answer to something we need. We call this creativity.
The good news for all of us is that we have all the skills we need, and in changing we are building ourselves for the new future. The next thing is to break the paralysis of fear. We tend to fear fear itself, not the thing that makes us anxious. Take a deep breath and recognise it for what it is. It’s logical to be scared but the one thing that derails you is fear of the unknown: things aren’t going to be the same, you are going to lose things that you once thought were very important.
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