Filmmakers, producers and stars consider the swirl around spoiler culture and offer best practices: 'If you can be a good human being, please do'
Thor: Love and Thunder
co-writer Jennifer Kaytin Robinson. “But be present. Watch the movie, digest the movie and talk about itwith your friends.” Then wait “at least three weeks, maybe a month” before engaging in dishy online conversations, advisesexecutive producer Brian Chapek. “You want to give people a chance to see it, and nothing beats seeing those big reveals in the theaters,” he says. “You want to protect that.
It has become commonplace for industry invites to include boilerplate requests similar to Weinbaum’s tweet. Most are a variation of this one, also from Disney: “In order to give audiences around the world the opportunity to enjoy our movies to the fullest and allow them to discover any surprises and plot twists, we respectfully ask that you as press refrain from revealing spoilers and detailed story points in your coverage, including on social media.”hit theaters Dec.
Some argue that the mere presence of surprises and the urge to discuss them online is organic marketing.at his film premiere last year. “What’s great about endings that surprise people is that they drive conversation and [inspire] people to say to their friends, ‘You’ve got to go see this and we’ll talk,'” Thurber noted. “But not spoiling experiences is really important, whether its a TV series or a feature film.
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