TARRAGONA, Spain: Spain's top clubs need to raise their expectations so they can fully monetise the potential business around soccer, a top executive from private equity firm CVC Capital Partners said on Wednesday. The Luxembourg-based fund, which has signed a media rights deal with the Spanish professiona
TARRAGONA, Spain: Spain's top clubs need to raise their expectations so they can fully monetise the potential business around soccer, a top executive from private equity firm CVC Capital Partners said on Wednesday.
La Liga confirmed on Tuesday that 915 million euros, half of the CVC investment, had already gone to the 38 top clubs which had agreed to accept the money and most of it would finance infrastructure projects and hiring new talent. "The priority should be collecting fans' data because is it the key for monetising the business around football for the long term."
La Liga expects the total value of its business to increase from 24.2 to 33-35 billion euros in seven to 10 years, and it will help the clubs to invest their share of the money.
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