South Korean regulators are investigating the hugely popular Chinese shopping app Temu on suspicion of false advertising and unfair practices. The app has enjoyed rapid growth since its launch in 2022, but complaints about product quality and other issues have prompted the investigation.
South Korea n regulators are investigating the hugely popular Chinese shopping app Temu on suspicion of false advertising and unfair practices , the Yonhap news agency reported Monday.
With sometimes astonishingly low prices and a huge variety of items, Temu has enjoyed rapid growth in dozens of countries since it was launched in 2022 by Chinese e-commerce giant PDD Holdings.South Korea's Fair Trade Commission recently started looking into Temu to determine if it was violating e-commerce and advertising regulations, Yonhap said, citing unnamed
The FTC is also probing if Temu is in line with consumer protection rules, Yonhap added, citing complaints about product quality and other issues.An FTC spokesperson said they could not comment on specific cases, when asked by AFP if the commission was investigating Temu.Temu came under fire this year over a campaign in France and Britain that offered vouchers of up to 100 euros for downloading the app and inviting another person to sign up.
The head of South Korea's Personal Information Protection Commission told reporters this month that the body is looking into how Temu and Alibaba's AliExpress have been collecting and using people's data, according to Yonhap.A major competitor to industry titan Alibaba, PDD Holdings said last month that its net profit almost doubled in 2023.
Both have been accused in the United States of avoiding taxes and undercutting American businesses by abusing a rule that allows the duty-free import of items in shipments that do not exceed $800 in value.
South Korea Regulators Chinese Shopping App Temu False Advertising Unfair Practices Investigation E-Commerce Advertising Regulations Consumer Protection Product Quality
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