South Korean diplomats dance their way into Indian hearts

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South Korean diplomats dance their way into Indian hearts
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The now-viral dance cover of Indian song Naatu Naatu is a show of 'dance diplomacy'. Read more at straitstimes.com.

has gone viral on social media, reinforcing South Korea’s already strong soft power diplomacy as the two countries mark 50 years of diplomatic ties.

He said that he was surprised that the clip to mark 50 years of diplomatic ties had gone viral, and revealed that it took about three weeks to produce, from conception to filming and editing. The dance cover opens with First Secretary Park Ji Eun and Minister-Counsellor Kim Minsun, dressed in Indian salwar suits, recreating steps from the RRR song and adding some of their own moves, including a high kick.

With new South Korean President Yoon Suk-yeol seeking to align more closely with the United States in the Indo-Pacific region, there is incentive for Seoul to deepen engagement with New Delhi.“What has changed is that India and South Korea have become very proactive in articulating a very robust Indo-Pacific outlook.

She noted that India used to be one of the countries which the “Korean Wave” failed to penetrate, but things changed during the Covid-19 pandemic, when Indians started to pay attention to the variety of South Korean content on Netflix.

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