The South Dallas GoLink pilot program, which was set to expire next month, has been renewed through January 2024, and the DART board might consider making it...
DART's GoLink service waits for customers at the Parker Road transit station in Plano. The South Dallas GoLink pilot program, which was set to expire next month, has been renewed through January 2024, and the DART board might consider making it a permanent fixture next year, if ridership continues to increase.
“One of the criteria when we started the pilot program was that it had to reach a certain ridership,” Shattles said. “I’m very happy to report that our ridership has increased. In fact it increased so much that we had to add another vehicle. So there are now two branded vehicles servicing the South Dallas GoLink Program.”
“Clearly what’s happening is that the usage has increased now,” Diane Ragsdale with the South Dallas/Fair Park Transportation Initiative said. “And so, we’re very proud, we’re very glad about that because our goal is to promote transportation equity.” At its inception, South Dallas GoLink, which costs about $162,000 annually from DART’s general fund, would have fewer than 20 riders per week. When its hours increased from 8 a.m. to 5 p.m. to 5 a.m. to 8 p.m. in January 2022, there was a surge in ridership per week.
Shattles said GoLink has been deliberate in its marketing and information collaboration for South Dallas.
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