In response to the country’s litter emergency, Keep Scotland Beautiful has been partnered with LitterLotto since 2022, offering cash prizes for people who bin and pick up litter in their area
School pupils in South Ayrshire will soon be able to compete with others in the area to win prizes using the behaviour change app, LitterLotto.
LitterLotto is already available to anyone in South Ayrshire following its launch in March last year. It is a free-to-enter prize draw that aims to help reduce litter through behavioural change, incentivising people to bin their litter responsibly. "We were the first council in Scotland to join forces with Keep Scotland Beautiful and LitterLotto last year, and now we’re also one of the first councils to bring in the school league. This demonstrates our commitment to improving our environment and promoting behaviour change across the authority."
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