South Africans stay loyal to Toyota and Ford, as auto industry limps to recovery
Toyota claimed the top position as the country’s most-sold used car brand with 60 296 units sold, while the Ford Ranger reigned supreme as the country's most-sold model with 20 156 units sold last year, surpassing VW's popular Polo and Toyota’s Hilux.
Looking at the South African automotive sector in 2023 and projections for 2024, the report highlights that even though the sector witnessed a notable surge towards full recovery, there was a sales decline with new passenger car sales negatively impacted in the second half of 2023, ending with 174 049 units sold.KIA SA CEO Gary Scott said macroeconomic factors have substantially impacted overall market conditions.
"Original equipment manufacturers and importers offered a wide range of attractive vehicle incentives and discounts as downsizing purchases remained a significant factor. Talking about the challenges the sector is facing, VW SA says load shedding continues to be one of the biggest stumbling blocks for growth in the automotive industry.It adds that a stable energy supply remains pivotal in ensuring that it can safeguard production processes from disruptions, resulting in volume losses.
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