As families navigate the pressures of their finances, the cherished tradition of gift-giving this Christmas is also taking a hit.
66% of people polled say they will be actively seeking out and purchasing low-priced items and this ranges from gifts and technology to essential food and toiletry items, and even clothing - while 56% will simply be cutting down on purchases across the board. File image.As the festive season approaches, a recent Debt Rescue survey has revealed a disheartening picture of a nation grappling with severe financial distress.
“It’s clear from our festive season survey results that millions of hard-working citizens who were looking forward to their annual trip to visit friends and family during the end-of-year holidays will no longer be able to afford this once-a-year luxury,” said CEO of Debt Rescue Neil Roets. “It came through strongly that people are planning to spend far less on Christmas gifts this December, with 71% saying they may have to give up on any gifting purchases at all, a tradition which lies at the heart of South Africa’s season of goodwill,” Roets said.
Significantly, 66% of people polled say they will be actively seeking out and purchasing low-priced items and this ranges from gifts and technology to essential food and toiletry items, and even clothing - while 56% will simply be cutting down on purchases across the board. It bears noting that, for millions of South Africans, a full plate of wholesome food is all they can look forward to over this season of goodwill – and this only on special holidays like Christmas, Hanukkah and New Year.
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