The South African government is taking steps to combat spam calls with proposed amendments to the Consumer Protection Act. Minister Parks Tau proposes a national opt-out registry for direct marketing, accessible to all consumers. The registry aims to block unsolicited marketing calls preemptively. Additionally, the government plans to mandate registration for all direct marketers operating in South Africa and require them to clearly identify themselves in communications.
The Information Regulator and the South Africa n government have said they are taking steps to tackle the scourge of spam calls in the country.
Tau’s proposed government-run registry promises consumers a pre-emptive block on all direct marketing. Information Regulator chair Pansy Tlakula has said that her agency would soon take decisive action against direct marketers contravening the Protection of Personal Information Act . Tlakula said they held a meeting to engage with players in the sector, where most argued that telephonic direct marketing does not constitute electronic communication.
According to Tlakula, the volume of direct marketing-related complaints the regulator receives shows that it is near the top of the list of causes of public annoyance.
Spam Calls Opt-Out Registry Consumer Protection Direct Marketing South Africa
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