There is an unquantified but substantial number of e-commerce transactions happening in South Africa that don’t go through traditional online shopping platforms.
There is a growing peer-to-peer referral-based online economy in South Africa fuelled by platforms like WhatsApp that host user-created groups.
He explained that in addition to informal sellers offering goods and services through private social channels, there are resellers and dealmakers cross-posting listings between groups and taking a commission. Interestingly, even in the formal market, the use of online retail is relatively evenly spread throughout socioeconomic levels.
According to World Wide Worx and Ask Afrika’s report, over a quarter of users abandoned a shopping site at checkout because they did not trust the site with their banking information.from the University of Stellenbosch Business School, lower-income earners, who comprise the majority of the population, use cash the most.
Cash is widely accepted, transparent in terms of fees, and facilitates meticulous budget management, allowing households to track every expended cent.
Cashless Diana Bresendale Finmark Trust GG Alcock Headline Justin Drennan Lesaka Technologies Whatsapp World Wide Worx Business Internet Smartphones
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