itemprop=description content='R&B has undergone a notable resurgence across the continent, with an average year-on-year growth of 13 per cent.'
"R&B has undergone a notable resurgence across the continent, with an average year-on-year growth of 13 per cent."
Similarly, she said even in francophone and lusophone markets like Côte d'Ivoire and Angola, respectively, the presence of R&B is felt across Sub-Saharan Africa. "Africa's thirst for quality R&B is undeniable, with South Africa, Nigeria, Kenya, Ghana, Zambia, and Uganda registering top R&B listenership on Spotify', she said.She said, according to Spotify data over the last 90 days, the Tantalizers playlist got most of its streams from the country, and R&B ranks in the top five genres in Kenya.
"It is on the back of this sweeping growth that R&B collaborations between international icons and African artistes are becoming more commonplace than they were only a decade ago.From the mesmerising strains of WAIT FOR U by Drake, Future, and Tems to the captivating melodies of Monalisa by Chris Brown, Lojay, and Sarz, and Chris Brown tapping Wizkid for Call Me Everyday, Spotify says Africa's stars are shining bright on the world stage.
She said while R&B had traditionally been characterised by its soulful melodies and themes of love and relationships, African artistes were giving the genre a unique twist by infusing it with their own cultural and musical influences.She disclosed,"To leverage this genre's growing popularity, Spotify had partnered with COLORSxSTUDIOS for a multi-day R&B writing camp in Nairobi, Kenya.
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