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South Africa 's reputation as an adventure capital is growing, with the country ranking among the world's top adventure destinations for visitors from Europe, the United Kingdom, the Americas, Brazil, Asia, Japan, and even the rest of Africa. The offerings we have for adventurous travellers are not only good for our reputation, but good for the economy as well, with adventure tourists staying five nights longer and spending almost three times more than the average tourist to South Africa .
Of these visitors, the UK, Germany, the US, the Netherlands and France ranked among the top thrill seekers to enter our country, with Europeans representing 65% of overall arrivals, up from the 60% recorded in pre-COVID years. Even though the numbers look good, SA Tourism emphasised that South Africa has an opportunity to increase these numbers with improved marketing efforts to promote the sector. “Adventure tourism is the new gold.
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