Kyrie Irving's signature shoe deal with Nike is expected to end after next season, sources told wojespn and ramonashelburne. More:
Because of Irving's popularity, it is expected Nike will still offer some product associated with him in the future, like retro shoes from previous collections, sources said. But as discussions between Nike and Irving about his endorsement future have commenced recently, it has become apparent his relationship with the company will change -- perhaps dramatically so.
The turbulence surrounding Irving -- which includes the Nets' noncommittal stance on negotiating a long-term contract -- has included several episodes in the past two years. For much of the NBA season, Irving remained unvaccinated against the coronavirus and inactive because of New York City mandates.
In July, Irving lashed out on social media about the design of the Nike Kyrie 8 edition of his shoe, calling them"trash" and insisting that"I have nothing to do with the design or marketing" and that"Nike plans to release it without my okay." Days later, Irving issued a statement tempering those words, but that episode certainly did little to lay the groundwork for another deal centered on his signature shoe series.
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