Sony Group Corporation senior executives Thursday delivered a resoundingly robust exposition of their hardware-plus-software business mix, of continuing to grow Sony’s position in entertainment and…
senior executives Thursday delivered a resoundingly robust exposition of their hardware-plus-software business mix, of continuing to grow Sony’s position in entertainment and acceleration of a strategy to address a diverse, globalized marketplace.
The group’s future, he said, will be shaped by amassing and exploiting more intellectual property, more cross pollination between business units and by big bets on India. The South Asian colossus is not only now the world’s most populous nation, it is young and creative in Sony’s eyes.was called up on stage to join Yoshida and Sony COO and CFO Totoki Hiroki to give a glimpse of the future.
All three executives deployed the concept of ‘Kando’ or the Japanese word for ‘emotion’ as the through line in their presentations. Kando is the bedrock of corporate strategy – across entertainment and electronic hardware manufacturing . Kando is also defined as building “communities of Interest” or development of local content. The group said that this might mean emphasis on anime and games or the harvesting of viewer data from theSony also wants to bridge the gap between hardware and content creation. It gave the example of “Gran Turismo Sophy,” a racing AI agent that enhances the value of the experience within the game space.
The executives also gave a big shout out to theatrical releasing of movies. They said that theatrical releasing improves profitability and is increasingly supported by the industry. In music, where Sony has long been a global powerhouse, its aim is to outpace the market growth of streaming services and emerging media.
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