Sony is looking into ad-supported games now, too
say Sony is testing an initiative that would sell and place ads in free-to-play PlayStation games through a private marketplace. This would include billboards and other environmental ads, but also character skins and similar collectible items.
Some details are reportedly in flux. Sony isn't certain if it will take a slice of any ad revenue, the tipsters claimed, and it might instead ask studios to pay for data. Thecreator is apparently"strict" about screening the ad tech companies it works with, however, and won't allow the collection of personal information like email addresses.
If accurate, the leak has Sony launching the PlayStation ad program by the end of 2022. We've asked the company for comment. The rumor comes just a week after Microsoft was said to be planning a very similar strategy. The objective would be simple: the easier it is for developers to place in-game ads, the more likely they are to release free-to-play games. While that could irritate gamers who'd rather not see obvious product plugs, it could also help companies release free-to-play games that don't rely quite as much on paid skins, season passes and other gated content.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Sony reportedly plans to put ads in PlayStation gamesPlayStation and Xbox games will reportedly have ads.
Read more »
Move over Xbox, Sony wants to put ads in PlayStation games, tooSony is reportedly planning to make a way for developers to put ads in PlayStation games, opening the door for a new way of F2P games.
Read more »
You can queue up now to purchase a PS5 directly from SonySony’s stock sells out quickly, so log in and act fast.
Read more »
Sony Delays Spider-Man: Across the Spider-Verse, Sets Release Date for Part IISpider-Man: Across the Spider-Verse has officially been delayed by several months. On Wednesday, [...]
Read more »
'Spider-Man: Across the Spider-Verse' Won't Be Swinging Into Theaters Until 2023 as Sony Faces Major Delays'Spider-Man: Across the Spider-verse' has been pushed to 2023 amid several delays at Sony — but the release date for Part II has been revealed!
Read more »
‘Spider-Man: Across the Spider-Verse’ Bumped to 2023, ‘The Equalizer 3’ Announced in Sony Release Date Shake-UpSony Pictures has updated its upcoming theatrical release calendar, dating its Marvel Comics adaptation “Madame Web,” officially revealing a new entry in Denzel Washington’s &822…
Read more »