Shoprite Group launched its first cashless store in Durbanville, Cape Town late last month, in what may be the start of a trend.
launched its first cashless store in Durbanville, Cape Town late last month. The move followed its launch of another technologically advanced clothing store in Canal Walk earlier this year.
Digitisation of retail stores, with trends towards cashier-less checkout facilities and cashless payment options, presents opportunities for retailers to improve customer experience and operational efficiency, while averting cash-associated risk. However, numerous challenges hinder the progression towards fully digital in-store shopping environments, forcing retailers to balance innovative ideals with the practical realities on the ground.
Shoprite’s new offerings, for instance, are presented as responses to “meet its customers’ ever-changing needs”. The use of separate brand identities to demarcate its fully digitised storefronts from the more traditional Shoprite, Checkers and Usave brands, however, suggest an awareness of the need to continue to cater to a cash-reliant consumer base.
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