SINGAPORE — Ms Dawn Cher, also known as “SG Budget Babe” on social media, has experienced her fair share of fraudsters trying to impersonate her on Instagram in the last 10 years. The 32-year-old, who works as an account director, said that she ends up having to do extra “recovery work” by replyi
SINGAPORE — Ms Dawn Cher, also known as “SG Budget Babe” on social media, has experienced her fair share of fraudsters trying to impersonate her on Instagram in the last 10 years.
Experts who do research on social media also agreed that there are benefits in paying for the service, saying that the verification label acts as a symbol of enhanced authenticity and safety. To be eligible, accounts must meet minimum activity requirements such as having a track record or history of content posts.
"If it helps me get more jobs or brand deals at the end of the day, that would be my focus and why I will pay for the verification." With its new Meta Verified service, however, Meta has said that the aim is to help"up-and-coming creators" grow their presence and build community faster. Agreeing, Ms Althea Lim, chief executive officer and co-founder of influencer marketing company Gushcloud, said that getting a blue tick will mean that having a verified account will no longer be that “exclusive” since more people can pay for it.
"This will add an extra layer of credibility to verified accounts, and give clients and agencies greater confidence when working with celebrities and content creators in the online space," he said. On whether she foresees Meta getting into the same bind as Twitter, Professor Lim Sun Sun from the Singapore Management University said that it is"entirely likely" that it could go the same way that Twitter did.
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