As the White House toughens its stand toward the wildly popular app, party strategists urge caution
The White House is now signaling its intention to ramp up its reliance on TikTok and other social media as the president heads toward an expected reelection announcement.
The audience on social media platforms — including people who might not subscribe to a newspaper or a cable channel — is considerable compared with network news.
Strategists said they are already having conversations with candidates and campaigns about plans around the app, and Democrats are looking back at past elections to see what has worked to rally Gen Z and millennials.
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