Some companies are wading into the metaverse to set up shop in a digital environment

A growing group of companies are setting up offices in virtual world to push the envelope and test out the capabilities of the emerging technology

As a snowstorm bore down on Toronto, Aaron Grinhaus spoke fondly about the view from his office — not his law firm’s building in midtown, but the one in the metaverse, where two park benches sit around a water fountain and the sky is a gradient of denimblue.“It’s got a park bench and some nice foliage around. So we can sit outside and have meetings, even if it’s snowstorm in Toronto.”

In metaverse platforms such as Decentraland, where Grinhaus’ firm resides, plots of land are sold as NTFs, or non-fungible tokens — digital assets whose ownership is verified using the blockchain. “If an organization creates an office in the metaverse and they don’t design around some of those things, then it can actually be quite isolating for employees.”

There are similar rules around accepting money, said Grinhaus. His law firm has accepted cryptocurrency since 2016, and identity verification is important for financial transactions no matter the currency, he said.

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